How MrScrubby gets 12 extra jobs a monthFrom a new website.
MrScrubby. Gold Coast, QLD. Twelve months ago, invisible on Google — now 100+ customers, Page 1 on Google, and 12–16 new jobs a month.
Service
Website & SEO
Industry
Window Cleaning
See the quality of the work we deliver
Hear from the founders themselves
“These guys actually deliver and stay true to their word — great website, great results.”
Results at a glance
The key metrics on their $297/month plan — before and after.
| Metric | Before | After |
|---|---|---|
| Monthly website visitors | 380 | 420 |
| Website conversion rate | 1.2% | 6.8% |
| Quote requests per month | 5 | 29 |
| Jobs booked from website | 3 leads | +14 leads |
| Google rank | Page 4 | Page 1 |
| Google Business Profile views | 40 / mo | 620 / mo |
| Extra revenue from website | $660 | +$3,080 |
| Return on $297/month | — | 41× |
467% increase in conversion rate. Same traffic — more quotes, more jobs, and roughly $2,400 in extra monthly revenue.
Their website had visitors. It wasn't getting jobs.
380 people a month were finding MrScrubby online. Fewer than 5 were requesting a quote. The site was losing jobs every day.
The quote form was buried below the fold. No reviews were visible until you scrolled deep. The headline talked about the business, not the customer. The page loaded slowly on mobile.
We rebuilt the site around one goal: turn browsers into booked jobs. Here's some of the things we did:
- Quote form moved to the hero section — 3 fields, the first thing visitors see when they land
- Every lead delivered by SMS to MrScrubby's phone within seconds
- 5-star rating and customer count visible before you scroll
- Mobile-first rebuild — 1.9s load time, tap-to-call, CTA in thumb reach
- Headlines rewritten to speak to what the customer wants, not the business
And here's what those changes did to the numbers.
Website conversion
| Metric | Before | After |
|---|---|---|
| Monthly visitors | ~380 | ~420 |
| Quote requests | ~5 | ~29 |
| Conversion rate | 1.2% | 6.8% |
| Jobs from website | 3–4 / mo | 14–16 / mo |
| Lead response time | 4–6 hrs | < 3 min |
467% increase in conversion rate — from 1 in 80 visitors getting in touch, to nearly 1 in 15
The site didn't get a flood of new traffic. It got smarter with the traffic it already had. A better-converting site is the highest-ROI move you can make — you're turning existing visitors into revenue without spending another dollar on ads.
They ranked on page 4 — where nobody clicks.
Searching "window cleaner Gold Coast" used to put MrScrubby at position 38. They were invisible. Now they rank page 1 for 30+ searches.
Their Google Business Profile was half-finished. They had 12 reviews — not enough to compete with operators who had 80+. Competitors were quietly taking every customer who searched online.
We rebuilt their entire online presence. Within 90 days, they were on page 1 for their three most valuable keywords.
- On-page SEO overhaul — proper headings, title tags, meta descriptions, and schema on every page
- Google Business Profile rebuilt from scratch with photos, categories, Q&A, and weekly posts
- Review generation system — 12 reviews grew to 100+ with a 4.9-star average
- 40+ local citations submitted across True Local, Hotfrog, Yellow Pages AU, and more
- Suburb-specific landing pages for Burleigh Heads, Robina, Broadbeach, and more
- Mobile load time cut from 6.8 seconds to 1.9 seconds
Keyword rankings
| Keyword | Before | After |
|---|---|---|
| Window cleaner Gold Coast | Page 4 | Pos. 3 |
| Pressure washing Gold Coast | Page 5 | Pos. 5 |
| Window cleaning Burleigh Heads | Not ranking | Pos. 2 |
| Window cleaner Robina | Not ranking | Pos. 4 |
| Residential window cleaning GC | Page 3 | Pos. 6 |
Google Business Profile
| Metric | Before | After |
|---|---|---|
| Monthly profile views | ~40 | ~620 |
| Calls from GBP | ~3 / mo | ~28 / mo |
| Reviews | 12 | 100+ |
30+
keywords now on page 1
1,450%
increase in profile views
90 days
to first page 1 rankings
Within 12 months, the website became MrScrubby's single biggest source of new business — beating word of mouth, beating Facebook, beating everything. The difference between page 1 and page 4 isn't rankings. It's jobs.
Most agencies charge $5,000+ just to get started. We don't.
Same quality website. Better service. Made affordable for all businesses.
The average agency charges $5,000+ upfront to build your site — then bills you monthly for hosting and maintenance on top. Lock-in contracts, slow timelines, and reports full of metrics that don't translate to jobs.
Upfront build fee
Others
$5,000+
Northbase
$0
Monthly hosting & maintenance
Others
$147–$179 / mo
Northbase
$97 / mo
Contract
Others
12–24 month lock-in
Northbase
Cancel anytime
Local SEO & rankings
Others
Extra cost
Northbase
From $297/mo
Lead delivery
Others
Email only
Northbase
SMS in seconds
Go-live timeline
Others
3–6 weeks
Northbase
14 days
| Others | Northbase | |
|---|---|---|
| Upfront build fee | $5,000+ | $0 |
| Monthly hosting & maintenance | $147–$179 / mo | $97 / mo |
| Contract | 12–24 month lock-in | Cancel anytime |
| Local SEO & rankings | Extra cost | From $297/mo |
| Lead delivery | Email only | SMS in seconds |
| Go-live timeline | 3–6 weeks | 14 days |
Agencies want $5,000 before they start — then $150+/month just to keep the site running. Our website is $97/month, zero upfront. MrScrubby's results in this case study — 12–16 extra jobs a month and a 41× return — came from our $297/month SEO plan.
Everything in the $97 website plan
- Custom mobile-first website, built for your business
- Hosting, updates, and maintenance included
- Fast, mobile-optimised — works on every device
- Lead management in the Northbase platform
- No lock-in — cancel anytime
What MrScrubby ran — $297/month SEO plan
- Full local SEO setup and ongoing optimisation
- Google Business Profile management
- Suburb-specific landing pages
- 3-field quote form with instant SMS delivery
- Review generation system
- 40+ local directory citations
- Monthly reports with real lead and ranking data
$97/month gets you a professional website — hosting, updates, and zero upfront. Want results like MrScrubby's? That's our $297/month SEO plan. No lock-in on either.
Ready to Be the Next MrScrubby?
Get a free website audit and see exactly what's holding your business back. No obligation, no sales pitch — just honest feedback and a clear plan.
- $97 website
- $297 SEO
- No lock-in
- Free audit included
Takes less than 24 hours. You'll receive a personalised video walkthrough of your current website and an honest breakdown of exactly what we'd change — and why.